This results in the latter getting so irritated that he/she completely ignores the message, and does not open messages from the sender in the times to come as well. Hence, its important to break down the information into more consumable versions, so that the recipient can digest the information and take an informed decision. In any case, its not the smartest idea to trick the customer into buying the product or service, so its no point trying to force the information to him/her. Another important aspect of email marketing India campaigns is to write the most attractive and compelling content at the beginning of the mailer, since recipients often have the habit of not reading the entire mailer, and just skimming through it. The response rates have dropped down significantly over the past few years, and its very important to make use of every second. Its a make or break situation with every recipient, and the email message needs to achieve the former!
So, you want a solution to overcome these problems? Is bulk email marketing dead? You may have heard that bulk email marketing is dead, but is it true? Well no, but yes if you are doing it in a wrong way then it’s surely dead and not only bulk email marketing if you are following the old practices even email marketing itself is dead. The world is evolving and things in it will be considered as dead if they are not evolving. Consider iPhone as bulk email marketing and remember when apple introduce iPhone 4 people were crazy about it right? Imagine if apple wouldn’t introduce later versions then we must be saying iPhone is dead, won’t we?
How? Collect their demographic and behavioral data, for example, their location, their company name, their position, the pages they’ve viewed on your site and so on, and show them that each and every email you send them is customized for them. Strengthen your bond with the recipient by adding your (the sender’s) picture and signature so they don’t doubt your identity. They must feel like you understand their problems after going through your email. The most significant part of your email has to be your call-to-action (it can be a button or a link or multiple links). It has to stand out visually to attract the reader’s eye for which you can opt for bright colors and highlight it. Optimize your language use in call-to-action. Make sure the reader doesn’t have to scroll down in order to find the button or link; place it ‘above the fold’. The sole reason you’re delivering these emails is to make your readers click on this call-to-action and send them to the landing page, where they can convert to leads. This is where the transition from a click to conversion happens. Providing social sharing links in all your emails aid in generating more leads. You can also include an email forward link to make it easy for your readers to share your offers with their contacts, generating more leads. Improvising on this component of email can expand your database significantly since a majority of the urban population around the world is socially active online.
Through emails more people acquire the information in a short amount of time. This type of marketing can even provide a greater rate of app users and in return more growth and or sales. In-app messaging engages the current users or less frequent users. Email is a good way to establish continual app improvement. Now that we have that covered, we can focus on having a plan before marketing. Do the research, especially new email marketers. Choose from the many services that create and run email campaigns. Maybe find out from other developers of providers that they use. The most cost effective one does not necessarily mean it is the best option. Always do your research and shop around and try a couple trial campaigns. The benefit of this marketing is that it is generally quick and easy. Having a simple pre-launch page is critical. Just a few details about the app with some art that flows with the theme of the app.